Strive to bring ideas to life
Godspeed by Black & Joy
COFFEE BRAND LABEL
ABOUT THE BRAND
Black and Joy is a Montreal based coffee roaster with a mission to source, roast and deliver coffee that sparks joy and creativity.
THE BRIEF
Black and Joy is launching two new lines of coffee roasts named Godspeed and Godspeed DARK edition.
Ethically Sourced from:
BRAZIL
ETHIOPIA
Roast levels:
GODSPEED - Medium
GODSPEED (DARK)- Dark
Tasting Notes:
GODSPEED - Peanut chews, Honey granola, berries
GODSPEED (DARK)- Dark chocolate, Dark fruits, Roasted peanuts
Black & Joy aims to make the consumers of Godspeed recall the excitement of discovering something new.
REFERENCES
WORD ASSOCIATION AND MEANING
Word association is a good starting point for generating ideas .
This consists of writing down the first ideas that come to mind after looking at the definition of the word 'Godspeed'.
GODSPEED:
An expression of good wishes to a person starting a journey.
ILLUSTRATION PROCESS VIDEO
FINAL GODSPEED LABELS
INSPIRATION
A well lived journey takes mind, spirit and body. Through movement, curiosity and exploration, we open our perspective of the world.
This simplistic illustration reflects that a fruitful journey does not take much effort. The textured circle symbolizes the heart, Being the starting point. The eyed crown represents the recollection of meaningful journeys one has taken.
MOCKUPS
PHYSICAL PRODUCTS
Official Godspeed packaging, designed by BVX.STRIVE.
Official Godspeed (Dark edition) packaging, designed by BVX.STRIVE.
Official Godspeed packaging, designed by BVX.STRIVE.