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Strive to bring ideas to life
Black & Joy
COFFEE BRAND LABEL
ABOUT THE BRAND
Black and Joy is a Montreal based coffee roaster with a mission to source, roast and deliver coffee that sparks joy and creativity.
THE BRIEF
Ethically Sourced from:
Mutovo, Nyamasheke region
RWANDA
Roast levels:
Medium
Tasting Notes:
Chocolate , Citrus, Honey
Consumers of this coffee roast are meant to feel encouraged to keep striving and are reminded of the new adventures awaiting them.
REFERENCES
ROUGH DRAFT
INSPIRATION
The label was inspired by the mountainous landscapes of Mutovu in the Nyamashake region of Rwanda. With a variety of textures, representing the different types of coffee beans farmed there.
Mutovu is both a local and international hub for coffee bean farming and the flames symbolize Black & Joy's presence in this community.
Setting themselves apart and trailblazing past their competitors whilst the hands symbolize their dedication to supporting the local community.
FINAL
MOCKUP
PHYSICAL PRODUCT
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